Mudd Advertising

This presentation explores why Customer Data Platforms (CDPs) are becoming essential in automotive retail. It explains how CDPs unify data across CRM, DMS, website, and sources to create actionable customer profiles. It highlights the shortcomings of most CDPs and positions MuddVision as the complete solution-offering both advanced data infrastructure and full campaign execution. Attendees will learn how activating first-party data through Mudd leads to smarter marketing, reduced ad waste, and better customer engagement. www.muddid.com